Celebrity's such as Lindsay Lohan, Paris Hilton, Halley Berry, Jennifer Lopez and even Lisa Kudrow have all been associated with the Juicy brand. Not so much because they were styled in the brand, no these girls loved the comfort and the colours. Back in 2000 celebs picked up the brand because of the soft and cosy feel and the sense of feeling complete when the top matches the bottom made this brand super easy to wear for pretty much every casual occasion.

Paris Hilton and her sister Nicky loved the laid back California girl vibe and was often seen wearing tracksuits out and about in LA.

If the first and second lockdown has taught us anything about fashion its definitely the sense of business casual. Working from home has pushed the desire of being comfortable. With Loungewear up by 70% in retail we are sure to see more of the Juicy girl this year.